“OKRs have helped lead us to 10x growth, many times over They’ve kept me and the rest of the company on time and on track when it mattered the most.” ~ Larry Page, Google co-founder

“The volume and complexity of what we have to deal with have exceeded our ability to remember what to do.” ~ Atul Gawande

At the end of an action cycle, there is a window of opportunity to learn how to improve next time.